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How To Reduce Bounce Rate of Your Website or Blog

By Daniel Mancini On December 21, 2015 Under Blogging, Internet Marketing, SEO

How To Reduce Bounce Rate of Your Website or Blog

Do you want to reduce the bounce rate of your website or Blog?

ways to lower bounce rate
Today we will look at what bounce rates are,how bounce rates are measured, why search engines reward sites with lower bounce rates and finally how to reduce bounce rate…


What is a bounce rate?

A bounce rate is simply a measurement of the PERCENTAGE of visitors who leave a website (bounce) without continuing to view pages or make use of the links provided within the site.

Bounces happen when visitors only view single pages without looking at others or taking some form of action within the site before a specified time period.


How are Bounce Rates Measured?

There is not actual industry standard in terms of how long a visitor must stay on a wesbite without exiting before they are deemed to bounce.

decrease your bounce rate

The bounce rate of a site is more determined by the session time out of the type of analytics software being used (e.g. Google Analytics)

There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur.

Rather, this is determined by the session timeout of the analytics tracking software.


Why do search engines reward sites with lower bounce rates?

For anyone wishing to successfully promote their website or Blog via the search engines it is important to understand how to please them.

lower bounce rate
The search engines (e.g. Google, Bing, Yahoo etc) do not like websites or blogs with high bounce rates.

The simple reason for this is  that it is more often than not a clear indication that the search engine user was not happy with or did not find an appropriate solution or response to the search query they wear looking for.

bounce rates

As a result ot this they have hit the ‘back button’ on their browser and returned back to search engine to conduct another search…

ways to lower bounce rate

Retaining a visitor to your website and providing for them the solutiuon they are looking for means that they do not need to return back to the search engine again.

This pleases the search engines as the more people who find what they are looking for, means more happy searchers, the more happy searchers, the more happy they are with their search engine service.

lower website bounce rate
The better the experience for the searcher, the more chance of them becoming repeat users of a particular search engine.

By pleasing their users, the search engine is then able to gain a stronger hold over their other search engine competitors by having more repeat, regular users.

By helping the search engines provide a better service to their users by providing more relevant, engaging content and useful, helpful solutions for people searching for particular keywords and phrases, you will be rewarded in turn.

blog bounce rate

How To Reduce Bounce Rate ?

When it comes to knowing exactly how to “reduce bounce rate”, there is no realy EXACT startegy, science or technique to it.

Having said that there are certain things that can be done that are proven to be very effective techniques to reduce bounce rate…

improve bounce rate

Remember…the aim of the game is to keep visitors to your website or blog engaged as much as you can. 

Furthermore you need to try to get your visitors to NOT click the back button on their browser as soon as they come to your site.

If possible try to get your visitors to take some sort of other action aside form returning back to the search engines (e.g. submitting their email address into a web form, downloading something, navigating through you site to other pages or blog posts, visiting other internal or external links you invite them to click on etc etc).


The Key reduce bounce rate is to provide Engaging Content


Another keyword to remember here is ‘ENGAGING’


Here are a few tips to keep your visitors engaged to reduce bounce rate…

  • Ask questions
  • Add selection boxes / surveys / quizzes
  • Provide interesting graphics and charts
  • Embed videos and audios within site / blog post where possible
  • Feature testimonials, add pictures
  • Write in a conversational manner, try not to bore ypur visitors away!

Engage your visitors with questions…

Remind them what their pain or problem is, remind them what the solution is, what the rewards for applying the solution are and that you have the solution for them by reading your content…

Engaging post titles and ideas to structure your engaging content…

  • “3 Things to avoid…..” (insert number of your choice)
  • “5 Reasons you should…” (insert number of your choice)
  • “How to xxxxxxxxxxx in 5 easy steps…” (insert number of your choice)
  • Pros and Cons of…..(Biased Perspective)
  • Pros and Cons of…..(un biased perspective)
  • The 3 Biggest Mistakes People Make When…….(inset number of choice)
  • “3 Top Ideas For……” (insert number of your choice)
  • “Who Else Wants To…..”

Another extra bonus tip for how to reduce bounce rate is to mask outgoing links from your website or blog to other sites.

search engine bounce rate
The reason for doing this is because sometimes people may visit your site very briefly and click on a link or advertisement that links to another external site.

If they do this within a very short space of time, the search engines may count this as a bounce (even though you are helping the search engines out by providing value to the searcher).

To apply this you can use various plugins for site (if using wordpress) such as ‘GoCodes Redirection‘, ‘Pretty Link Lite’, ‘Affiliate Link Cloaking’ are just a few examples.

It is worth noting however that this extra technique of howto reduce bounce rate should NOT be applied to outgoing links from your website to authority sites but for affiliate links only.


basic seo tips for bloggers


I hope this has been useful for you, if you have any further questions just get in touch with me by my contact information below.

If you haven’t done so already, go ahead and click the link below to sign-up to my 10 Day Internet Marketing Fast Start Training Course.

I look forward to getting to know you personally, I look forward to working with you and connecting with you personally.

To get your hands on a very powerful vehicle that I am currently using to generate an income stream for myself online…

Click Here, watch the video and follow the instructions.

Once you go ahead and Take Advantage Of This Opportunity, I will be in touch with you and will be there to work with you every step of the way until you reach your vision and beyond!

So Click Here, watch the video and follow the instructions.  Get Started Today!

See you on the beaches of the world!

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If you found this post useful, or feel that other people may benefit from what you have just read/watched, feel free to share it with your friends and peers on your various social networks.

Additionally, If you would like additional help with marketing your business or indeed setting up your own online business, get in touch with me and I’ll be more than happy to help.

While you are here, if you haven’t done so already, sign up to my 10 Day FREE Internet Marketing Fast Start Training course (Click Here) where I will take you step by step what you need to do in order to get your online business up and running and start making an income on the Internet.

I’ll see you on the ‘Inside’

Here’s to your online success!

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Daniel Mancini

P.S: If you have ANY questions you would like to ask about Internet Marketing, Online business or promoting your business online, then feel free to send me an email at :info@Daniel-Mancini.com and I will get back to you with a reply.

P.P.S: To get your hands on the FIRST EVER complete online business franchise system, tried, tested and PROVEN to make money, Click Here!

 Leave your comment below,share and re-tweet if you enjoyed this post “How To Reduce Bounce Rate of Your Website or Blog” and found it useful in anyway.


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