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Posts Tagged ‘email marketing tips for small businesses’

How to write emails that get good click through rates.

By Daniel Mancini On November 23, 2015 No Comments

How to write emails that get good click through rates

Getting good click through rates in your email marketing campaign and how to write emails that do this is one of the most effective skills that an Internet Marketer can learn.

It is important to establish the difference between good click through rates and good open rates in your email marketing campaign:

good open rates
Good open rates refer to the percentage of people who are actually opening your emails.

This has more to do with writing effective and captivating email subject lines (a different topic altogether, you can Click Here to access this blog post).

If you are achieving anything from 20-35% you are doing a decent job (anything more an your doing great!).

 Good click through rates in your email marketing campaign refer to the percentage of people who are actually clicking on the links provided in your email BODY after actually opening your emails and reading them.

While getting good click through rates is arguably a more complex skill to master and  more challenging to achieve than open rates; if you are getting around 2.4-3% you are doing about average.

good click through rates

 

As aforementioned, getting good click through rates are achieved in the email body (after opening).  The job of the email body is to get prospects to take ONE SINGLE ACTION, to point them in one direction.

This single action could be a variety of things depending on what you want your prospects to do (a click, watch a video, buy a product right now, fill out a questionnaire, take advantage of a bonus etc etc).

 

It is important to remember that the email body is NOT about presenting, explaining or even convincing.  It’s all about making ONE simple action very attractive.

 

What should your email body consist of?

email open rates
There is no one set, right or wrong answer here.

After all you are your own CEO, and you (hopefully) have conducted your appropriate research and know who your target market is and what they want.

Your email body could consist of a variety of things; tips, mini e courses, offers etc etc.

 

Providing you know who your target demographic are and what they want, your job is to simply provide them what they want.

However…

Since we are discussing how to write emails that get good click through rates, there is ONE pre-requisite for any email body must have in order to get good click through rates….

 

CAPTURE ATTENTION!

how to write emails

 

How do we capture attention in our email bodies?

By telling STORIES!!

Stories are probably the BEST way to capture and retain attention, they grab people’s attention on an EMOTIONAL level.  Tell stories every chance you can!

Even if you are sending a straight pitch in your emails, wrap it up in a story or someo ther personality driven message.  After All…

 

Facts Tell, Stories Sell!

 

get good click through rates

Using stories in your email body COUPLED with a clear, singular call to action that tells your prospects EXACTLY what you want them to do, is probably the best way to get good click through rates.

NOTE: When I say tell prospects ‘Exactly what to do next’, I mean EXACTLY what to do next.

 

 

You have to spell it out them exactly, STEP – BY – STEP what you want them to do next….

“Here’s what I want you to do now….STEP 1: Do this……STEP 2: Do this……. Step 3: Do this…“


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You need to tell them like you are speaking to Homer Simpson (this is not to patronize or say that your prospects are incompetent, but rather to be sure that ALL of your prospects know exactly what to do).

email marketing techniques

There is no point assuming, or second guessing that your prospects know what you want them to do.

If you do not ask you will not get.

It is important that your instructions and intentions for them are clear in order to achieve good click through rates.

 

 

There is no point putting things on the top shelf when you can put them on the bottom shelf and be confident that everyone can get what you are offering.

 

email marketing help

 

How to write emails that get good click through rates?

Capture and retain prospects attention with stories coupled with a clear call to action telling them EXACTLY what to do next.

basic seo tips for bloggers

 

I hope this has been useful for you, if you have any further questions just get in touch with me by my contact information below.

If you haven’t done so already, go ahead and click the link below to sign-up to my 10 Day Internet Marketing Fast Start Training Course.

I look forward to getting to know you personally, I look forward to working with you and connecting with you personally.

To get your hands on a very powerful vehicle that I am currently using to generate an income stream for myself online…

Click Here, watch the video and follow the instructions.

Once you go ahead and Take Advantage Of This Opportunity, I will be in touch with you and will be there to work with you every step of the way until you reach your vision and beyond!

So Click Here, watch the video and follow the instructions.  Get Started Today!

See you on the beaches of the world!

internet marketing tutorials

If you found this post useful, or feel that other people may benefit from what you have just read/watched, feel free to share it with your friends and peers on your various social networks.

Additionally, If you would like additional help with marketing your business or indeed setting up your own online business, get in touch with me and I’ll be more than happy to help.

While you are here, if you haven’t done so already, sign up to my 10 Day FREE Internet Marketing Fast Start Training course (Click Here) where I will take you step by step what you need to do in order to get your online business up and running and start making an income on the Internet.

I’ll see you on the ‘Inside’

Here’s to your online success!

how to forward a domain on godaddy

Daniel Mancini
info@Daniel-Mancini.com
Facebook.com/Mancini.UK
Daniel-Mancini.com
Internet-Marketing-Tutorials.com

P.S: If you have ANY questions you would like to ask about Internet Marketing, Online business or promoting your business online, then feel free to send me an email at :info@Daniel-Mancini.com and I will get back to you with a reply.

P.P.S: To get your hands on the FIRST EVER complete online business franchise system, tried, tested and PROVEN to make money, Click Here!

 Leave your comment below,share and re-tweet if you enjoyed this post “How to write emails that get good click through rates”and found it useful in anyway.



Top 5 Benefits Of Having A Regular E-Newsletter For Your Business

By Daniel Mancini On November 13, 2015 No Comments

The Benefits Of Having A Regular E-Newsletter For Your Business

There are many benefits for email marketers who  have weekly (or more frequent) E-Newsletters.

They can play a very  effective role in your business’ email marketing campaign.

The Benefits Of Having A Regular E-Newsletter For Your BusinessMuch research has been done to assess the value of email marketers sending out regular E-Newsletters to your (continually growing) client email list.

Those keeping close tabs on the world of Social Media Marketing, may be familiar with the term ‘Relationship ROI’.

The invested time and effort that email marketers commit to sending to and maintaining consistent client contact can significantly improve the quality of client relationships and yield highly beneficial results over prolonged periods of time.

Producing regular, content rich E-Newsletters to subscribers can be an excellent way of achieving this.

E-Newsletters have a great Relationship ROI.

Producing regular E-Newsletters and sending to your growing list of subscribers can be an EXCELLENT way for email marketers to  keep clients up to date and informed about the latest goings on in their business.

relationship roi

Moreover to provide them with useful information that can add VALUE to their lives (no matter how big or small).

Not only that, but it is possible for your business to monetize from regular Newsletters through self promotions and offers as well as affiliating personally endorsed products relevant to your industry / niche.

 

Note: This should never be the sole purpose of E-Newsletters, and affiliated products should only ever be advertised if your business uses the products / services themselves or genuinely know such products / services can benefit or add value to clients.

It’s important for email marketers to believe in transparent and ethical marketing, where client’s best interest lay at the centre of EVERYTHING.email marketers

So what are some of the main email marketing benefits of producing regular company E-Newsletters to your client mailing list?


Here’s my top 5 email marketing benefits of using E Newsletters…

 

E Newsletter Benefit 1):

They Increase Client Lifetime Value

Quality, content rich, regular E Newsletters can significantly increase the lifetime value of your clients.

email marketing benefits

Good business newsletters create good rapport with clients and are a great way to develop and sustain long term, mutually beneficial relationships with clients.

Additionally E Newsletters can be an effective way to distinguish yourself apart from your competitors!

 

 

 

 

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E Newseltter Benefit 2) :
E-Newsletters are a lot more time and cost effective than their printed counterparts

Large savings in time, printing and mailing costs are made through the use of autoresponder software capable of automatic distribution at regular, predetermined intervals, with instant delivery time and to an unquantifiable number of recipients at no additional cost!

 

email marketers

E Newsletter Benefit 3):
They are more environmentally friendly

E-Newsletters are much more environmentally friendly alternative than their paper counter parts, are a great way to reduce your business’ carbon foot print and to establish your greenliness!

 

E Newsletter Benefit 4):
Driving Traffic 

Newsletters can be an excellent way for email marketers to  drive highly targeted traffic to a business website and various other monetizable online outlets.

Pushing towards repeated sales and raising your business’ profile.

Providing your business is using the promoted affiliations directly or can 100 % genuinely endorse them as something that can add value to clients, this can be a mutually beneficial reason for regular E-Letters.

 

E Newsletter Benefit 5):
E – Newlsetters can add value to the lives of clients!

email marketing benefits

This lays at the crux of the very purpose of E-Newsletters!

Regular E-Newsletters can be an first rate way to provide much appreciated clients with beneficial information (regardless of what niche you are in) and a great way to add VALUE to their lives!

basic seo tips for bloggers

 

I hope this has been useful for you, if you have any further questions just get in touch with me by my contact information below.

If you haven’t done so already, go ahead and click the link below to sign-up to my 10 Day Internet Marketing Fast Start Training Course.

I look forward to getting to know you personally, I look forward to working with you and connecting with you personally.

To get your hands on a very powerful vehicle that I am currently using to generate an income stream for myself online…

Click Here, watch the video and follow the instructions.

Once you go ahead and Take Advantage Of This Opportunity, I will be in touch with you and will be there to work with you every step of the way until you reach your vision and beyond!

So Click Here, watch the video and follow the instructions.  Get Started Today!

See you on the beaches of the world!

internet marketing tutorials

If you found this post useful, or feel that other people may benefit from what you have just read/watched, feel free to share it with your friends and peers on your various social networks.

Additionally, If you would like additional help with marketing your business or indeed setting up your own online business, get in touch with me and I’ll be more than happy to help.

While you are here, if you haven’t done so already, sign up to my 10 Day FREE Internet Marketing Fast Start Training course (Click Here) where I will take you step by step what you need to do in order to get your online business up and running and start making an income on the Internet.

I’ll see you on the ‘Inside’

Here’s to your online success!

how to forward a domain on godaddy

Daniel Mancini
info@Daniel-Mancini.com
Facebook.com/Mancini.UK
Daniel-Mancini.com
Internet-Marketing-Tutorials.com

P.S: If you have ANY questions you would like to ask about Internet Marketing, Online business or promoting your business online, then feel free to send me an email at :info@Daniel-Mancini.com and I will get back to you with a reply.

P.P.S: To get your hands on the FIRST EVER complete online business franchise system, tried, tested and PROVEN to make money, Click Here!

 Leave your comment below,share and re-tweet if you enjoyed this post “Top 5 Benefits Of Having A Regular E-Newsletter For Your Business and found it useful in anyway.



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