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Posts Tagged ‘how to rank on the search engines’

Top 3 Things To Enhance The Power Of SEO For Your Business (Part 2)

By Daniel Mancini On June 8, 2015 No Comments

Top 3 Things To Enhance The Power Of SEO For Your Business (Part 2)

This is a follow up from the last post titled: Top 3 Things To Enhance The Power Of SEO For Your Business Part 1 (Click Here To View) where I said that that there were three key components of effective SEO which can actually be further broken down into ONE KEY COMPONENT.

This is the key ingredient really to making sure that your website, posts and content is found on the first pages of Google and the search engines…

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Frankly…what it is can be summed up in one word…“QUALITY”

QUALITY

That is the be all and end all of everyhting that you do online…

produce quality contentThe key thing to understand is that Google and the search engines are constantly refining their approach to fining quality. That is the aim of Google.  They want to find quality.

That is what they are all about

They want to find quality websites to give to their searchers who are searching for problems, so your first and your last aim should be to become a prolific producer of quality content.

If you just focus on offering value, Google will pick up on it.  There is no escape from the power of quality and there is no escape from the power of being driven by value.

All SEO tricks, tips and ploys and marketing tactics aside, all of these get blown out of the water in the face of pure quality. Your primary focus should be to just focus on delivering value, delivering quality content, and doing this on a consistent basis.

Whats the definition of “consistent”??

Whether you are doing it every day, every other day, every week or every month, make sure you are consistent with it.

So if you decide you’re gonna post everyday… make sure you that you are doing it EVERY DAY

If you decide you’re gonna do it weekly or bi-weekly, make sure that you are doing it EVERY WEEK, or EVERY two weeks without fail

If you decide that you are going to do a monthly post… do it EVERY month.

But make sure that you are consistent

And make sure that you are giving QUALITY.  Make sure that you are a yardstick if quality  One of my favourite quotes from the late, great Steve Jobbs is “be a yardstick of quality”

This is the secret ingredient behind everything

All of the tips, all of the keyword research, all of the black hat SEO aside…all of this counts for nothing without quality.  Regardless of whatever update or whatever algorythm Google introduces next…

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If it’s a penguin update, panda update or whatevertheir latest update is going to be, because Google are always changing their algorythms and you can only manipulate Google for so long.

enhance the power of seoOne period they are going to be placing greater emphasis on social backlinks, another update they are going to be placing greater, emphasis on whatever type of thing they are placing greater emphasis on, on that partiular time.

There is only so much manipulation and keeping tabs on Google that you can do sooner or later you are going to get wiped out if you’re not focused on quality content, you’re gonna get wiped out sooner or later.

So your best bet in the long run is to just be a consistent, prolific producer of high quality content giving value to the market place and giving value to Google’s customers.

serve the market placeIf you just go with this intention and do that on a consistent basis, you cannot go wrong my friend.  You will soar on the search engines your content will go viral you will rank highly and your website will become an authority site.

Just focus on consistently producing high quality content whereby you are giving alot of value, you’re answering questions and you’re solving problem for peole.

 

This is the secret ingredient to succeeding in any business whether it’s online, and especially with SEO and content marketing.  Quality content is KING

 

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If you found this post useful, or feel that other people may benefit from what you have just read/watched, feel free to share it with your friends and peers on your various social networks.

Additionally, If you would like additionaly help with marketing your business or indeed setting up your own online business, get in touch with me and I’ll be more than happy to help.

While you are here, if you haven’t done so already, sign up to my 10 Day FREE Internet Marketing Fast Start Training course (Click Here) where I will take you step by step what you need to do in order to get your online business up and running and start making an income on the Internet.

I’ll see you on the ‘Inside’

Here’s to your online success!

how to forward a domain on godaddy

Daniel Mancini
info@Daniel-Mancini.com
Facebook.com/Mancini.UK
Daniel-Mancini.com
Internet-Marketing-Tutorials.com

P.S: If you have ANY questions you would like to ask about Internet Marketing, Online business or promoting your business online, then feel free to send me an email at :info@Daniel-Mancini.com and I will get back to you with a reply.

P.P.STo get your hands on the FIRST EVER complete online business franchise system, tried, tested and PROVEN to make money, Click Here!

Leave your comment below,share and re-tweet if you enjoyed this post on “The Top 3 Things To Enhance The Power Of SEO For Your Business (Part 2)” and found it useful in anyway.



Top 3 Things To Enhance The Power Of SEO For Your Business (Part 1)

By Daniel Mancini On June 8, 2015 No Comments

‘What Is SEO? How Do We Define It? And What Are The Three Key Things That We Can Do To Ensure That You Are Enhancing The Power Of SEO To Benefit Your Business?

For Part 2 Of This Post (Click Here)

So What Is SEO?

SEO is simply an abbreviation for ‘Search Engine Optimization’

What is ‘Search Engine Optimization?’

Search Engine Optimization is simply ‘optimizing your website to ensure that it ranks in the top 10 search results, on the first page of the results pages of the search engine, when a particular keyword (or keyphrase) is typed in.

For example…

what is seoLet’s say someone’s business is that they are a Chiropractor in New York.  So if somebody types in the keyword “Chiropractor New York”.

Their objective would be for their business to appear in the first page of the search results. At least in the top ten search results that appear when somebody types in the keyword “Chiropractor New York”.

Basically, it’s optimizing your website so it performs well in the search results when anybody types in a particular keyword on Google, or indeed any other search engine.

So ‘How Does SEO Work?’

As I’m sure you can appreciate, there are whole books written on this topic. “How Does SEO Work?” is a very vague and very broad question…

However, we can actually answer this question in just a few short sentences…

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How Does SEO Work?

Simply put…

how does seo workIf you put customers (i.e. the customers of the search engine, i.e. the searchers) a good user experience, then you will be ranked on the first page of Google.  

It’s a simple as that really…

Basically, the search engines have certain statistics and certain things that they measure, and certain algorythms that they operate by, which they use to define whether you are giving their customers a good user experience.

For example…

If your website is helping to solve the problems of the searchers, Google will give your website higher weight over others.

Things like ‘The Bounce Rate’, which is basically a measurement of how long people stay on your site.

So think about it…

reduce your bounce rateIf somebody types in a search term (e.g. ‘How To Cure My Arthritis’), and they come to your website and they are spending a significant amount of time on your website, it shows that your website is of value to that particular user.

Having a low bounce rate and getting people to stay on your site for longer, causes search engines to look upon your page favorably.

And also other things like if people don’t click the back button.  If searchers land on your page and then you lead them to a further call of action (for example a sales page).

how do we define seoSo if they come onto your website, read what you have to say, and are satisfied with what you are offering…

…and then they click on a link in your website and then are redirected to a different location as opposed to turning back to the search engine and searching again…

That’s another indicator that you are actually providing the searcher with the answer that they are looking for.

So by reducing the bounce rate, by keeping people on your website for longer, and actually giving them a clickable action that they are doing once they visit your website are two ways that you can let Google and the search engines know that you are giving their customers what they need.

So How Does Search Engine Optimization Work?

Basically, by letting the seach engines know that you are giving their customers (i.e. the searchers) a good service.

So search engine optimization…

What is it?

It’s ranking on the first page or the top te search results of the search engines (i.e. Google, Yahoo, Bing etc)

How does it work?

You provide the searchers of the search engine (i.e. the search engine’s customers) with good service.

So that’s how it works…

So what arthe three things that you can do to ensure that you are best enhancing the power of search engine optimization.  So how do you ensure that your website is actually meeting the criteria that Google want you to meet?

Basically…

Fundamentally, there are basically THREE things that you really nee to be doing to ensure that you rank on the first page of Google and the search engines.

And essentially, theses three things can even be broken down even further into one thing that you need to be doing on a consisten basis…

So we’ll talk about them now…

So what are these three things?

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1. Ensure that your website is organised and is easily navigable by the user.

So make sure that all of your content is organised very nicely, and that it’s very easy to navigate.  

Make sure that navigating your website is very clear, very simple and that all of your content is structured accordingly, so that it’s in all different categories and that it’s all really neatly tied together.

And also, you want all of your content to be RELEVANT.

how to do seoSo you want your website to be easily navigated and you want your content to be relevant to a particular purpose.  So make your website specific (as possible) and make it easily navigatable.

That’s the first thing that you want to do…

So basically, you want to give visitors to your website a good, general user experience.

Not only do you want your website to be easily navigatable, your content to be structured and in order very clearly, you also want to make sure that your website loads very quickly, so that it has a good performance, so that it doesn’t take too long to load up.

So make sure that it loads quickly, it’s a efficient website, it’s easily navigable and it gives users a general, good user experience.

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2. Ensure that each page of your website is linked to only one keyword or key-phrase per page

And when we are talking about per page, we’re talking about per post. So every single URL is classed as a page…

how many keywords per pageSo say for example. If you are watching this video now on my blog, this will be a post, there will be a specific URL for this particular post and this post is what the search engines define as a “page”.

So remember

 

Google doesn’t actually rank WEBSITES…It only ranks PAGES…

So it won’t look at your whole website, it will just look at a particular page, and rank that accordingly. So make sure that every single page (i.e. every single post that you do) is only linked to one keyword or keyphrase per page, and that it is relevant to the niche that you are involved with.

So that’s step two.

Make sure that every page is keyword relevant, and you only target one keyword per page.

So regarding the question: What Are The Three Key Things That We Can Do To Ensure That We Are Enhancing The Power Of SEO To Benefit Your Business? the first two are concerned with ‘on page optimization’ (i.e. to do with what your website is doing and what’s on your website).

 

3. Make ure that your ‘off page optimization’ is sufficient.

What do we mean by ‘off page optimization? Basically, we’re talking about back-links really…

We’re talking about backlinks to other websites, so make sure that your website / web page is in someway linked to to other websites…

Be that social networking sites, high authority sites.

off pageAs you may know, there are certain websites that have high authority. For example Google is a high authority site, Facebook is a high authority site, Yahoo is a high authority site.

There are loads of high authority sites. You want to ensure that you have good off page optimization, and that your blog or website has backlinks to other high authority sites…

Sometimes you might hear people coin the term “white hat” and “black hat” SEO.  In truth, there is no such thing as white hat SEO.  If people appraoch your business and are talking about offering you white hat SEO services, frankly it’s a fabrication.

There’s no such thing as white hat SEO.

black hat seiFor the want of a better word, you have to manipulate the search engines There has to be a degree of manipulation of the Search engines.

There’s no such thing as pure, clean, white hat SEO…

Let’s say you have to positively manipulate the search engines in some way…

By getting loads of back-links, there are certain software and techniques that you can incorporate into your marketing strategy to ensure that you are getting high quality black hat SEO backlinks from high authority sites to your website and web pages…

So that’s the third thing…

You must ensure that you are getting high quality, high volume, backlinks to your wesbite and web pages which is basically what we call “off page optimization”…

So these are the three things that you need to focus on today to start harnessing the power of SEO.  And like I said, this is a very detailed subject, there are loads of different tips and tricks that you can us.  Not that you should feel overwhelmed, it’s very easy.  You can learn this stuff in a very short space of time.

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If you found this post useful, or feel that other people may benefit from what you have just read/watched, feel free to share it with your friends and peers on your various social networks.

Additionally, If you would like additionaly help with marketing your business or indeed setting up your own online business, get in touch with me and I’ll be more than happy to help.

While you are here, if you haven’t done so already, sign up to my 10 Day FREE Internet Marketing Fast Start Training course (Click Here) where I will take you step by step what you need to do in order to get your online business up and running and start making an income on the Internet.

I’ll see you on the ‘Inside’

Here’s to your online success!

how to forward a domain on godaddy

Daniel Mancini
info@Daniel-Mancini.com
Facebook.com/Mancini.UK
Daniel-Mancini.com
Internet-Marketing-Tutorials.com

P.S: If you have ANY questions you would like to ask about Internet Marketing, Online business or promoting your business online, then feel free to send me an email at :info@Daniel-Mancini.com and I will get back to you with a reply.

P.P.STo get your hands on the FIRST EVER complete online business franchise system, tried, tested and PROVEN to make money, Click Here!

Leave your comment below,share and re-tweet if you enjoyed this post on “The Top 3 Things To Enhance The Power Of SEO For Your Business” and found it useful in anyway.



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