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Posts Tagged ‘what is seo’

Top 3 Things To Enhance The Power Of SEO For Your Business (Part 1)

By Daniel Mancini On June 8, 2015 No Comments

‘What Is SEO? How Do We Define It? And What Are The Three Key Things That We Can Do To Ensure That You Are Enhancing The Power Of SEO To Benefit Your Business?

For Part 2 Of This Post (Click Here)

So What Is SEO?

SEO is simply an abbreviation for ‘Search Engine Optimization’

What is ‘Search Engine Optimization?’

Search Engine Optimization is simply ‘optimizing your website to ensure that it ranks in the top 10 search results, on the first page of the results pages of the search engine, when a particular keyword (or keyphrase) is typed in.

For example…

what is seoLet’s say someone’s business is that they are a Chiropractor in New York.  So if somebody types in the keyword “Chiropractor New York”.

Their objective would be for their business to appear in the first page of the search results. At least in the top ten search results that appear when somebody types in the keyword “Chiropractor New York”.

Basically, it’s optimizing your website so it performs well in the search results when anybody types in a particular keyword on Google, or indeed any other search engine.

So ‘How Does SEO Work?’

As I’m sure you can appreciate, there are whole books written on this topic. “How Does SEO Work?” is a very vague and very broad question…

However, we can actually answer this question in just a few short sentences…

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How Does SEO Work?

Simply put…

how does seo workIf you put customers (i.e. the customers of the search engine, i.e. the searchers) a good user experience, then you will be ranked on the first page of Google.  

It’s a simple as that really…

Basically, the search engines have certain statistics and certain things that they measure, and certain algorythms that they operate by, which they use to define whether you are giving their customers a good user experience.

For example…

If your website is helping to solve the problems of the searchers, Google will give your website higher weight over others.

Things like ‘The Bounce Rate’, which is basically a measurement of how long people stay on your site.

So think about it…

reduce your bounce rateIf somebody types in a search term (e.g. ‘How To Cure My Arthritis’), and they come to your website and they are spending a significant amount of time on your website, it shows that your website is of value to that particular user.

Having a low bounce rate and getting people to stay on your site for longer, causes search engines to look upon your page favorably.

And also other things like if people don’t click the back button.  If searchers land on your page and then you lead them to a further call of action (for example a sales page).

how do we define seoSo if they come onto your website, read what you have to say, and are satisfied with what you are offering…

…and then they click on a link in your website and then are redirected to a different location as opposed to turning back to the search engine and searching again…

That’s another indicator that you are actually providing the searcher with the answer that they are looking for.

So by reducing the bounce rate, by keeping people on your website for longer, and actually giving them a clickable action that they are doing once they visit your website are two ways that you can let Google and the search engines know that you are giving their customers what they need.

So How Does Search Engine Optimization Work?

Basically, by letting the seach engines know that you are giving their customers (i.e. the searchers) a good service.

So search engine optimization…

What is it?

It’s ranking on the first page or the top te search results of the search engines (i.e. Google, Yahoo, Bing etc)

How does it work?

You provide the searchers of the search engine (i.e. the search engine’s customers) with good service.

So that’s how it works…

So what arthe three things that you can do to ensure that you are best enhancing the power of search engine optimization.  So how do you ensure that your website is actually meeting the criteria that Google want you to meet?

Basically…

Fundamentally, there are basically THREE things that you really nee to be doing to ensure that you rank on the first page of Google and the search engines.

And essentially, theses three things can even be broken down even further into one thing that you need to be doing on a consisten basis…

So we’ll talk about them now…

So what are these three things?

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1. Ensure that your website is organised and is easily navigable by the user.

So make sure that all of your content is organised very nicely, and that it’s very easy to navigate.  

Make sure that navigating your website is very clear, very simple and that all of your content is structured accordingly, so that it’s in all different categories and that it’s all really neatly tied together.

And also, you want all of your content to be RELEVANT.

how to do seoSo you want your website to be easily navigated and you want your content to be relevant to a particular purpose.  So make your website specific (as possible) and make it easily navigatable.

That’s the first thing that you want to do…

So basically, you want to give visitors to your website a good, general user experience.

Not only do you want your website to be easily navigatable, your content to be structured and in order very clearly, you also want to make sure that your website loads very quickly, so that it has a good performance, so that it doesn’t take too long to load up.

So make sure that it loads quickly, it’s a efficient website, it’s easily navigable and it gives users a general, good user experience.

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2. Ensure that each page of your website is linked to only one keyword or key-phrase per page

And when we are talking about per page, we’re talking about per post. So every single URL is classed as a page…

how many keywords per pageSo say for example. If you are watching this video now on my blog, this will be a post, there will be a specific URL for this particular post and this post is what the search engines define as a “page”.

So remember

 

Google doesn’t actually rank WEBSITES…It only ranks PAGES…

So it won’t look at your whole website, it will just look at a particular page, and rank that accordingly. So make sure that every single page (i.e. every single post that you do) is only linked to one keyword or keyphrase per page, and that it is relevant to the niche that you are involved with.

So that’s step two.

Make sure that every page is keyword relevant, and you only target one keyword per page.

So regarding the question: What Are The Three Key Things That We Can Do To Ensure That We Are Enhancing The Power Of SEO To Benefit Your Business? the first two are concerned with ‘on page optimization’ (i.e. to do with what your website is doing and what’s on your website).

 

3. Make ure that your ‘off page optimization’ is sufficient.

What do we mean by ‘off page optimization? Basically, we’re talking about back-links really…

We’re talking about backlinks to other websites, so make sure that your website / web page is in someway linked to to other websites…

Be that social networking sites, high authority sites.

off pageAs you may know, there are certain websites that have high authority. For example Google is a high authority site, Facebook is a high authority site, Yahoo is a high authority site.

There are loads of high authority sites. You want to ensure that you have good off page optimization, and that your blog or website has backlinks to other high authority sites…

Sometimes you might hear people coin the term “white hat” and “black hat” SEO.  In truth, there is no such thing as white hat SEO.  If people appraoch your business and are talking about offering you white hat SEO services, frankly it’s a fabrication.

There’s no such thing as white hat SEO.

black hat seiFor the want of a better word, you have to manipulate the search engines There has to be a degree of manipulation of the Search engines.

There’s no such thing as pure, clean, white hat SEO…

Let’s say you have to positively manipulate the search engines in some way…

By getting loads of back-links, there are certain software and techniques that you can incorporate into your marketing strategy to ensure that you are getting high quality black hat SEO backlinks from high authority sites to your website and web pages…

So that’s the third thing…

You must ensure that you are getting high quality, high volume, backlinks to your wesbite and web pages which is basically what we call “off page optimization”…

So these are the three things that you need to focus on today to start harnessing the power of SEO.  And like I said, this is a very detailed subject, there are loads of different tips and tricks that you can us.  Not that you should feel overwhelmed, it’s very easy.  You can learn this stuff in a very short space of time.

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If you found this post useful, or feel that other people may benefit from what you have just read/watched, feel free to share it with your friends and peers on your various social networks.

Additionally, If you would like additionaly help with marketing your business or indeed setting up your own online business, get in touch with me and I’ll be more than happy to help.

While you are here, if you haven’t done so already, sign up to my 10 Day FREE Internet Marketing Fast Start Training course (Click Here) where I will take you step by step what you need to do in order to get your online business up and running and start making an income on the Internet.

I’ll see you on the ‘Inside’

Here’s to your online success!

how to forward a domain on godaddy

Daniel Mancini
info@Daniel-Mancini.com
Facebook.com/Mancini.UK
Daniel-Mancini.com
Internet-Marketing-Tutorials.com

P.S: If you have ANY questions you would like to ask about Internet Marketing, Online business or promoting your business online, then feel free to send me an email at :info@Daniel-Mancini.com and I will get back to you with a reply.

P.P.STo get your hands on the FIRST EVER complete online business franchise system, tried, tested and PROVEN to make money, Click Here!

Leave your comment below,share and re-tweet if you enjoyed this post on “The Top 3 Things To Enhance The Power Of SEO For Your Business” and found it useful in anyway.



What is SEO? How does SEO work and how can I get my website to rank on the search engines?

By Daniel Mancini On April 15, 2015 No Comments

What is SEO? How does SEO work and how can I get my website to rank on the search engines?

If you are serious about marketing your business online effectively, SEO (Search Engine Optimization) should defnitely be a marketing stratefy that you should think about employing.

As I’m sure you can appreciate, Search Engine Optimization is a very in depth, broad subject.

There are whole books, seminars and courses that are purely focused on this tactic, so it’s not something that can be fully covered in just one blog post.

what is seoThere are so many tactics, methods and strategies when it comes to SEO that it can initially seem quite daunting, especially if you are new to Internet Marketing.

But listen, don’t let this overwhelm you.

In essence there are only three, key things that you need to do in order to get your page ranking on Google and the search engines.

And this can be broken down even further to essentially ONE basic thing that you need to do in order to get the search engines to recgonise you and rank your page above your competition.

Besides! You know I’ve got your back and have loads of cool tips, tick and strategies to help you…

Off Page Optimization Tips (Click Here)
Blog Post SEO Tips (Click Here)
Organic SEO Traffic tips (Click Here)

Like I said, dont worry, stick with me and we’ll nail this together.  It really is easy stuff!

So, let’s get straight into things…

What is SEO and how does it work?

Ok SEO (Search Engine Optimization) is simply “the things you fo for the pages of your website so that are founf by Goog and to ensure they are shown in the top ten results when people search for something related to your business”

what is seo and how does it workSo let’s say you are a mechanic in London, for example…

Whenever someone types in a particular key phrase into Google (or other search enfines) e.g. “mechanic in west London”, your goal is to ensure that your business web page ranks in the top ten search results (i.e. the first page) whenever someone perfoms that particular key phrase search.

Great!

So how does SEO work?

How do we get our web page to rank in the top ten search results when a particular key phrase is searched for?

how doe seo workAs we touched upon earlier, there a hundreds of theories and strategies (if not nore) as to how exactly to go about doing this, may of which are fantastic and ineed work extremely well.

On flip side, a lot of it is hogwash and if applied can actually serve to harm your marketing efforts and have to opposite effect.

So look…

First things first…

Let’s clear up a few misconceptions first…

Google is here to HELP us! Google is our friend!  They have provided u with an AMAZING platform for which to everge and promote our business to the world or indeed locally!

What’s more they are giving us the fantastic privalidge for FREE!

search engine optimizationThe main goal of Google (and indeed every other search engine) is to provide a continuously improving and increasingly effective service for it’s users (searchers and advertisers).

What Google want for their searchers is that they have a good experience and get the answers to their queeries whenever they conduct a search.

Simply put…

If you scratch their back, they’ll scratch yours.


If you help Google and the search engines achieve this, then they will reward you by giving your web page a greater weight on the search results.

There are various ways they measure whether you are doing this for them (which is another blog post altogether), e.g. the bounce rate of your site.

What’s important to understand is that Goole are contiuously fine tuning by what means a page qualifies to make it to the first page.

Hence why if you are always purely trying to manipulate Google without offering high quality content and valuable information in return, you’ll be forever playing catchup.

So this leads us to our third question…

How can I get my website to rank on the search engines?

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Simply put…

There are three boxes that you will need to tick in order to maximize your chances of being giving the green light by Google.

The more competitive the keyphrase you are targeting, the greater extent to which you will need to ensure you are meeting the following criteria…

Note the following three points down…

1.  On page optimization.

Your site ought to load quickly, be easy to navigate, look good and be logixally laid out so that people can find your content in the easiest and simples way possible. 

on page seoEvery single page on your website should be related to your website’s overall theme (e.g. beauty related if you are selling beauty products).

Furthremore, you must ensure that every single page is optimized for just ONE keyphrase.

REMEMBER: While Google and the search engines place a certain emphasis as to the authority of a particular site, they ONLY rank web PAGES.

Each page (i.e. each post) has it’s own unique value to Google and the search engines).

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2. Off page optimization

This is basically where you get your site linking back to as many high quality, AUTHORITY sites as possible. 

The more authority links you can get back to your website, from high authroity trusted websites (there are LOADS out there more about this on the blog post I created for you HERE), the greater the chane that Google and the search engines are going to view your content as something they can offer to their customers.

Authority websites are sites that Google feel are trustworthy in your niche/ content topic.

A strong word of warning here…

offpageseoThings are not as black and white as they used to be, and gone are the days of being able to purely manipukate the search engines by simply keyword stuffing your website and getting software that blasts thousands of backlinks to your website..

That game is long gone, and thankfully so!

If you intend to play this game, it will only last so long until Google finally cotton on, release a new update algorithym and before you know it your site gets completely wiped out, along with the income stream and business it was generating for you.

As I mentioned earlier, this can be broken down into one single aspect that essentially ties EVERYTHING together.

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Which brings us onto the third point…

 

3. QUALITY and VALUE

Quality, Quality, Quality.  Value, Value, Value!

Above EVRYTHING else, this really is the most important aspect of your SEO game plan.

quality contentMake sure that the content you are producing is not only of extremely high quality and value, but make sure you are doing in consistently also.

It  might sound ciche, but this really is the single most important thing you can do to make sure your web pages rank reamin prominent on the search engines for the long run.

Ensure you are producing, high quality contenct on a consitent basis and you are scratching Googles back as well as giving tremendous value to the market place.

compelling content

If you found this post useful, or feel that other people may benefit from what you have just read/watched, feel free to share it with your friends and peers on your various social networks.

Additionally, If you would like additionaly help with marketing your business or indeed setting up your own online business, get in touch with me and I’ll be more than happy to help.

While you are here, if you haven’t done so already, sign up to my 10 Day FREE Internet Marketing Fast Start Training course where I will take you step by step what you need to do in order to get your online business up and running and start making an income on the Internet.

I’ll see you on the ‘Inside’

Here’s to your online success!

how to forward a domain on godaddy

Daniel Mancini
info@Daniel-Mancini.com
Facebook.com/Mancini.UK
Daniel-Mancini.com

BuildingABrandOnline/InternetMarketingTutorials

P.S: If you have ANY questions you would like to ask about Internet Marketing, Online business or promoting your business online, then feel free to send me an email at :info@Daniel-Mancini.com and I will get back to you with a reply.

P.P.S: To get your hands on the FIRST EVER complete online business franchise system, tried, tested and PROVEN to make money, Click Here!

P.P.P.S: To join our Prosperity Team and have access to these daily training webinars, morning mindset calls, continually updated trainings, marketing tools and much MUCH (MUCH) more, Click Here, sign up and I’ll be in touch with you

Leave your comment below,share and re-tweet if you enjoyed this post on “What is SEO? How does SEO work and how can I get my website to rank on the search engines?” and found it useful in anyway.



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